Uniqueness and Brand Identity
Uniqueness of a website depends on features, colors, themes, styles, logo and designs the site is build with. But more challenging task is, choosing those to match target market as well as to brand. A website should reflect brand of the product/services and should help in branding process. If the site and business brand are distinctive from each other that would affect badly on the business and probably reduce the chances of sales leads and close sales. Also online visitors will remember a site that has special features and unique, which increases the possibilities of revisits.
Be Search engine friendly
Being search engine friendly is must for a website. A website may not have any use if it does not getting to top search results as it means online users do not find the website when they are browsing the internet. Search engines such as Google, use their own methodology to rank the sites in search results using content, titles, meta descriptions, site structure, coding etc of a site. More the content of a site is unique, titles are descriptive, descriptions are well written & unique, codes are clean - search engines may give more value to those sites which help to get to top search results.
Reliability and user friendly
Online users will not hang around and spend their time on a site that cannot be trusted and not comfortable to work with. To gain the trust of visitors, websites should posses a design that would impress them at the first sight. Also the site should contain useful information relate to business, industry in an organized way. Visitors will not appreciate a site that takes more than few seconds to load, with broken pages and links, hard to navigate with.
A professional web designer will definitely help you to get the BEST website with above mentioned features. Pointing out the BEST web designer may be a big question – you may need help of Google on finding him/her.
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